According to horological legend the first luxury watch made of steel – the Audemars Piguet Royal Oak caused great consternation when it launched in 1972. Up until then there were timekeepers – small, cheap watches like Timex and Seiko – and expensive pieces that you handed out at retirements from brands like Rolex and Patek Philippe. To build a luxury watch in steel was an… Read More on Tech Crunch