Brandless is a new consumer-packaged goods company that is looking to reduce the cost of grocery staples with a direct-to-consumer business model. Led by serial entrepreneurs Tina Sharkey and Ido Leffler, the company is launching with a suite of products priced at $3 each. To fund its launch, the company has raised $50 million from NEA, GV, Redpoint Ventures, Cowboy Ventures and Slow Ventures. Read More on Tech Crunch